It’s Jack O’Holleran (Vice President, Sales and Business Development) and Derek Choy (Vice President, Products) here. We are two of the co-founders at IncentAlign and are very excited to make our first blog post.
With Dreamforce quickly approaching, it is timely that here at IncentAlign, we are announcing our new whitepaper: “Winning through Smart Lead Scoring & Routing”. Dreamforce is all about cloud computing, improving sales, sharpening marketing, and better collaboration. Our new whitepaper describes how companies can increase sales, make better use of marketing, and grow market share by using cloud computing powered predictive analytics, and collective intelligence.
We discuss how to optimize the lead conversion process through:
- analytical lead scoring,
- knowing which leads will close with the least amount of time and effort, and
- improving lead routing.
It is about routing the right lead to the right rep.
We wrote this whitepaper for sales and marketing executives searching for a way to make a big impact within their organizations. Since co-founding IncentAlign, we have talked with many 100’s of sales executives looking to do exactly that – deliver a big improvement to their top line, in the easiest and most efficient way. With these conversations as an input, we are outlining an approach which has innovative strategic vision but is still practical in a day-to-day sense, drawing upon Jack’s hands on experience in sales, and Derek’s experience working with sales teams and specialization in sales force effectiveness at BCG.
Our whitepaper is available for download at: http://incentalign.com/whitepaper/
Have a read, a think, and let us know what your thoughts. Or better yet, if you’re at Dreamforce please say hello.
Jack and Derek
Tags: Analytics, Cloud computing, collective intelligence, Dreamforce, IncentAlign, Lead, Lead Allocation, Lead routing, Lead scoring, Predictive Analytics, Sales force effectiveness, Sales force optimization, SalesAlign, salesforce
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