There is a lot of content out there about leveraging visualization to better strategically lead a sales team. Most sales leaders and sales operations experts understand the value of utilizing visualization to assist in decision making and sales optimization. Still, the scenarios in which data visualization can be most effective remain vague. To help with your data visualization efforts the “Product Leadership Group” at IncentAlign has listed the:
Top 5 use cases for Data Visualization
5) Territory Alignment/Design
There is no better time, place, or scenario that data visualization aids in the operations of a sales team. Given all the factors that need to be considered in territory alignment, the seemingly simple act of laying data over a map interface can transform the way sales operations teams balance workloads, maximize revenue, and minimize travel time. http://incentalign.com/products/salesalign-territory/
4) Gauging rep performance – Truly understanding success
A sales rep with the highest sales numbers may only being tapping into a fraction of total available market opportunity. A lower performing rep may be maximizing their opportunity and owning their market. Perhaps it is time to give this sales professional more territory or a promotion, and ask the leading sales rep why they are only hitting a fraction of the available market share?
3) Spotting areas of growth before the competition
If your sales team beats the competition by attacking verticals then visualization is imperative to success. Knowing where to send your horses and where to spend your selling time is crucial. There is no better way to gauge vertical specific insights than by seeing it unfold in a visual manner.
2) Framing your perspective – Putting things into scale
A picture says 1,000 words. Seeing it can help you understand the scale of a situation and gain a new perspective to make the small but important sales leadership decisions.
1) Growing what you already have
Visualizing sales data not only helps drive new account acquisition, but can help you align your up-sell and cross-sell efforts to your current customer base. Better understanding what opportunities to attack will yield greater returns.
Please let us know if you have any questions regarding visualization. Also, we would highly recommend that if you are looking at leveraging visualization for your sales team that you do it the right way. Doing it the right way means integrating predictive analytics with visualization.
Thanks, and we hope you found this information useful for driving your sales at your company.
Regards,
Team IA
Watch the SalesAlign View Demo Video – http://incentalign.com/demo/
Posts Tagged ‘sales effectiveness’
Visualizing Revenue Growth
Thursday, July 22nd, 2010
Thursday, July 22nd, 2010