SalesAlign Lead
Fair and Optimized Lead Distribution:
Put the Right Leads in the Hands of the Right Reps at the Right Time
SalesAlign Lead's Smart Routing replaces the traditional "round-robin" distribution that does not incorporate revenue-maximizing logic. Smart routing is crucial because reps typically spend 3 times longer working on the deals that don't close than those that do. If your sales reps were spending all their time on leads most likely to close, your company could realize revenue increases of 10% or more.
SalesAlign Lead helps your reps do just that by answering these key questions:
How should a lead be scored?
By aggregating and analyzing data such as:
- Market data
- Account data
- Historical data from CRM and financial systems
- Current data such as web analytics data
- Sales rep input
- Strategic management input
Who is the best sales rep for a given lead?
The combination of predictive analytics and collective intelligence produced from auction results yield lead routing decisions based on all the relevant factors. Smart routing matches sales rep skill sets to account types. It picks sales reps that sell the best into the given vertical, account size, and primary contact position. Smart lead routing also considers important dynamic factors such as sales rep motivation. Sales reps work harder for leads at different points in their work cycle and this motivation changes daily.
SalesAlign Lead scores, prioritizes, and assigns leads to maximize close rates and long term value. It ensures the best leads get priority attention and the rep best suited for handling a lead is assigned that opportunity.
The best leads are typically those that:
- will close at the highest revenue,
- will be long term customers, and
- will close with the least amount of time and effort.
SalesAlign Lead's Predictive Analytics Engine applies cutting-edge computational statistics, game theory, and deep pattern recognition algorithms to historical and real-time sales data to identify the best leads and accurately score them.
SalesAlign Lead's Collective Intelligence System takes analytical insights, and combines them with a dynamic auction system where sales reps bid on leads. The auction system harnesses your team's collective intelligence and ensures that you take advantage of your sales team's relative strengths and subject matter expertise as well as your team's network and contacts for effectively closing deals. The result is a system that both optimally assigns leads and boosts rep motivation.
To Learn More About Smart Lead Scoring and Routing and the Revenue Gains You Can Achieve, Please Download This Whitepaper